How the marketing production agency model works
The model-less model
In our experience, no two marketing managers work in the same way. Business constraints, global set-up and existing relationships are all factors as well as personal passion and interest in certain areas. The marketing production model works despite these variations and complexities because of the focus on providing a service: delivering the implementation of your media and creative strategy, wherever it may originate and wherever it may appear.
Expertise when you need it
Marketing production expertise can benefit clients throughout all phases of the marketing process. Production budgets and creative adaption advice can assist in the media planning phase, while having technical reproduction skills to call on during production can lift quality.
Retain your existing relationships
Marketing production means uncomplicated servicing of the relationships clients already have in place. Whether acquiring creative approvals from your creative agency, assisting your strategy and media partners prepare presentations, or delivering finished artwork to your printer, the goal is smooth execution and all liaisons professionally managed.
Marketing Production combines the best of both production houses and creative agencies.
Service to suit the way you work
The onus is on OFA to adapt the way we work so there is no double handling and no need for our clients to change. Our producers are responsible for seamlessly integrating our processes into our client’s existing model to compliment the way they already work.
Dip your toe in
We understand that new suppliers and systems have the potential to upset the apple cart. The easiest way to see if marketing production could have a place in your organisation is to give it a try. OFA is happy to work on a project basis or we can provide a cost comparison for your next campaign.