What makes marketing production great?
Lower costs and fewer hassles
When you partner with a marketing production agency, you don’t wind up subsidising services you don’t need. There are no strategic overheads, or creatives set on experimentation at your expense. Just skilled brand guardians, backed up by design expertise that is dedicated to maintaining your brand’s integrity. Add centralised production for all media platforms, and complete brand consistency is assured.
No extra layers, no media bias
Your single point of contact is a producer — not an account management go-between — who is actually responsible for producing all aspects of your campaign.
And unlike many creative agencies, whose skill sets are biased to particular media, there’s no inherent bias towards one channel over another.
Brand-led creative expertise
Great creative should be great on every platform. With a marketing production agency, you have the assurance that lead creative will be followed and produced with integrity in new channels, with assistance offered to develop existing creative ideas and take them to the next level.
Of course, what all of this means for you is…
Greater control, greater consistency
Greater control of costs. Greater control of the process. Greater control of your brand. With the cost advantages of centralised production procurement, simplicity of one point of contact and freedom from strategic and creative agendas.
If you want your brand’s overarching creative direction to be strictly adhered to, and produced across multiple platforms with absolute integrity and greater cost efficiency, a marketing production agency could be exactly what you’re looking for.
Whether you’re considering working with a marketing production agency for the production cost savings or the brand consistency, marketing production is a service to make things easy for brand managers.