What is email marketing?
Email marketing is the delivery of commercial messages via email. It has the advantages of being immediate and highly measurable.
While promotional emails are the most commonly recognised form of email marketing, every piece of email correspondence is an opportunity for brand reinforcement and to cross-sell or up-sell. Email marketing lists can be segmented to send targeted creative and promotional offers to achieve higher response rates.
Often considered an electronic version of direct mail, email is more cost effective to produce than printed materials, with much shorter production lead times.
However, the variety of email clients and devices that email marketing is displayed upon adds challenges to the design and production process. Care and attention are required to make sure your communication will be correctly displayed.
Email marketing can be delivered using a stand-alone third party service, or integrated into an online client relationship management system. But however your communication is sent, you must ensure it complies with the Spam Act 2003 at a minimum. Internet service providers zealously filter for spam and may not deliver it at all. The quality of email coding can also effect delivery rates, and may critically affect appearance in the various email clients in use.
Talk to us today about getting your email campaign delivered and looking great!
This example is based on a simple eDM adaption for the local market, including content localisation, from a supplied master layout, and delivery of HTML code and image assets for deployment.
Example production cost
|Master Download & Design||from $310|
|Production & Staging||from $660|
|File Generation & Delivery||from $80|
|Project Management||from $405|
Example production time plan
|Copywriting & Design||2-5 days|
|Material Delivery||1-3 days prior|
Of course, budgets and timings will vary depending on suitability of creative assets and distribution numbers. Email Dave or Neice to receive a cost estimate for your specific email marketing campaign.
Email marketing examples
Audited Media Association of Australia
Amalgamated Holdings Limited
View the Lizard Island campaign
Downloads & links
Related production guides
- Australian Communications and Media Authority – Anti-Spam
- ADMA Australia
- Advertising Standards Authority New Zealand
- Advertising Standards Bureau Australia
- Association of New Zealand advertisers
- Audited Media Association of Australia (AMAA)
- Australian Association of National Advertisers
- Australian Classification
- Australian Communications and Media Authority (ACMA)
- Australian Competition and Consumer Commission
- Australian Copyright Council
- Australian Marketing Institute (AMI)
- Australian Therapeutic Goods Administration
- Brewers Association of Australia & New Zealand
- Copyright Council of New Zealand
- Media Federation of Australia (MFA)
- The Big Idea, New Zealand
- The Communications Council
- The Designers Institute
- Therapeutic Goods Advertising Code Council
- WeCreate, New Zealand