What is radio advertising?
Traditionally, radio is audio-only advertising as heard on commercial or in-store radio stations. Audio-only radio advertising can consist of a pre-produced spot, a live read or endorsement by a presenter, or a joint promotion with the station with a mix of live and pre-produced content. Radio advertising via commercial radio stations can achieve national or local reach, and is usually scheduled in day parts.
Radio advertising can now also be found online. This changes the production requirements as imagery can now be displayed with audio.
In radio advertising production and scripting, considerations include balancing the available time to tell your story with the need to include brand requirements, such as taglines, audio signatures, or legal disclaimers.
Radio advertising can be quick and effective. Call us for a chat about how radio might work for you.
This example cost and time plan is based on 15 and 30 second audio adapted for the local market, including new voice over, from supplied master assets; Conforming to Australian technical standards and dispatch to two Sydney Metro networks.
Example production cost
|Voiceover Talent||from $375|
|Creative Supervision||from $350|
|Project Management||from $270|
Example production time plan
|Material Delivery||1-4 days prior|
Radio advertising examples
View the 'It's Poppin Time' campaign
Amalgamated Holdings Limited
Downloads & links
Related production guides
- Transit Advertising
- Retail & Lifestyle Media
- Digital Out Of Home (DOOH)
- Online and Mobile Advertising
- Video Content and TVC
- Motion Graphics and Animation
- AMPRA AMCOS
- Subscription Media Australia
- The New Zealand Film and Video Technicians’ Guild
- Commercial Radio Australia
- Digital Radio Plus
- ADMA Australia
- Advertising Standards Authority New Zealand
- Advertising Standards Bureau Australia
- Association of New Zealand advertisers
- Audited Media Association of Australia (AMAA)
- Australian Association of National Advertisers
- Australian Classification
- Australian Communications and Media Authority (ACMA)
- Australian Competition and Consumer Commission
- Australian Copyright Council
- Australian Marketing Institute (AMI)
- Australian Therapeutic Goods Administration
- Brewers Association of Australia & New Zealand
- Copyright Council of New Zealand
- Media Federation of Australia (MFA)
- The Big Idea, New Zealand
- The Communications Council
- The Designers Institute
- Therapeutic Goods Advertising Code Council
- WeCreate, New Zealand