Old dinosaur, new trick
It’s only fitting the marketing campaign for the next instalment of the Jurassic Park film series blurs the boundaries between old and new media.
Marketing and advertising has evolved in the 22 years since the events of Jurassic Park. In 1993 traditional media was just media.
Now, for Jurassic World, Universal Pictures and Shazam have teamed up to bring print media back to life - wait, what?
As Universal’s marketing production agency, OFA worked closely with Shazam’s team in the US, clarifying technical specifications and performing extensive substrate proofing and testing to refine the production process.
When global creative assets became available from the UK, we were ready implement a production technique never used in Australia before.
The result not only enables the Shazam mechanic within the artwork to work quickly, but for the Shazam-enabled media to look great, and consistent, within the wider Jurassic World campaign.