“Di di di di
Remember that tune? Yes you do, that Popcorn tune made famous by Hot Buttered in 1972? Ok, so maybe you’re not that old (or unwilling to admit it) but look it up and you will find one of the most memorable and recognisable tunes in history.
OFA negotiated with Universal Music to give Poppin Popcorn exclusive use of the Popcorn song in all broadcast media.
TV time is Poppin time, so when watching a movie or a game of footy, there’s no better snack than a fresh bowl of popcorn.
Combined with the Hot Buttered tune and a tag line of ‘It’s Poppin Time’, OFA produced and implemented a hugely successful and fun campaign including: TVC’s, radio, print, digital out of home and a consumer promotion.
...or is it “di di di di di da di”?