You've never tasted popcorn like this.
Launching a new brand into the crowded snack food category is not easy. Our brief was to develop creative that highlighted the unique texture, flavour and crunch of Poptopia yet retained a sense of quirky fun.
We followed the KISS principle - keep it simple, stupid.
A big bright pack floating over a bright background with a bright challenging headline. Strong pack recognition right before the point of sale was the key to this successful product launch.
If you want to keep it simple, we're stupid.