Channel Nine’s social media team kept goa’s Brisbane digital outdoor audience entertained and up-to-date with the game scores and a live commentary before, during and after the local State of Origin matches.
OFA and Channel Nine’s marketing team designed a billboard with creative and content to suit the medium - a large format headline certainly makes a 140 character tweet look like War and Peace.
The platform, a.k.a. ‘doohfa’ (digital out of home for all), enabled the client to update content on the fly using a mobile device - interfacing directly with the goa digital billboard network in real-time.
The current generation of doohfa now also enables clients to search Instagram and Twitter content and integrate it directly into their DOOH creative.
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