Where do you take your Asthma? Raising awareness and acceptance of Asthma amongst the youth is a challenging long term task. We created and produced a campaign that revolved around the premise that kids with Asthma carry the condition with them wherever they go. Using a series of images depicting asthma in everyday life. The images were used in online communications; wallet cards; brochures; direct mail packs and school education kits. We also set-up an online ordering system where kids could personalise and order an emergency information card.