The king of kingfish. Hiramasa Kingfish is a popular choice amongst high-end chefs but not an immediate first choice with your average home cook.

Hiramasa embarked on a campaign to support fishmongers in promoting the wider use of Kingfish. The wholesale trade was provided marketing support in the form of: educational brochures; recipe cards; events; posters; trade advertising; point of sale and custom signage at the fish markets.

OFA produced the business to business campaign based on beautifully shot portraits of well-known chefs and their Hiramasa Kingfish. The shots were complimented with unique recipes by each chef.